Shashi Doni – Founder of Conscentia Consulting LLC

Shashi Doni is the founder of Conscentia Consulting LLC; a boutique IT consulting firm specialized in designing, developing and managing technology solutions for early-stage funds and financial services startups. More specifically, Conscentia Consulting LLC focuses on:

  • High volume, low latency equity trading systems across all facets of electronic trading such as market data, analytics, algorithmic trading, smart order routing and crossing engines.
  • Messaging solutions using various middleware technologies such as TibcoEMS, 29West, Solace, Kdb.
  • Design and implementation of data warehouse and backtesting infrastructure, co-lo sites.
  • Vendor interfacing, product evaluation, and adoption.
  • Team building and budget management.
  • Implementation of processes, version control, release and deployment management.

Shashi Doni has over 15 years of experience specializing in evolution of the design and architecture of the low touch trading technology platform across algorithmic trading, smart order routing, crossing and market data.

Shashi Doni has decades of experience building mission critical applications responsible for hundreds of millions of dollars in revenue. He possesses in depth knowledge of market microstructure, multi asset classes, market data, order types, order entry protocols, alpha signals, and back test methodologies.

Shashi Doni provides guidance and leadership to the development teams across all the platforms, work closely with the stake holders to ensure a consistent architecture should develop which would take the firms to the next level. He also leads the effort in optimizing and latency reduction techniques for all electronic trading applications. Moreover, Shashi is involved in researching and identifying new technical architectures and hardware infrastructure improvements for the low touch platforms. He partners with vendors to evaluate the latest technologies.

Shashi Doni has an MS in Polymer Engineering from University of Akron, an MS in Mathematics and Computer Science from the University of Akron, and a bachelor’s degree from University of Mysore in India.

Outside of work, Shashi enjoys all things racket from rallying a bouncing ball on the tennis court to hitting a shuttlecock in badminton. He loves reading books, watching movies, and volunteering at New York Cares during his free time.

Shashi is a family-oriented man and loves to spend time with his wife and kids.


Author: Shashi Doni

Extensive Experience in Finance and Technology. Distinguished IT Architect and Executive with expertise in diverse range of technologies within financial industry. Have Knowledge of Mature Technologies, Excellent Management Skills. Good Knowledge of Equity Market Microstructure, Market Data, and Order Entry Protocols. Also have expertise in developing complex C++ systems on Linux. Worked for many Reputed Companies. Some of them includes: Bloomberg L.P. - Team Leader, Communication Group from 2002 - 2006; Morgan Stanley – Senior Associate, Fixed Income IT, Whole Loan Group from 2006 - 2006; Credit Suisse – Vice President, Prop IT, High Frequency Trading Group from 2006 - 2008; Credit Suisse – Vice President, Equity IT, AES Crossfinder, Light Pool from 2008 - 2010; Barclays Capital – Director, Equity IT, Electronic Trading Group from 2010 - 2011; BNP Paribas – Director, MLP, Proprietary Trading Group from 2011 - 2012. Founded Conscentia Consulting LLC in 2012, a boutique IT consulting firm specialized in designing, developing and managing technology solutions for early-stage funds and financial services startups. Through technology consulting services, helped numerous companies make their systems technology-driven without going overboard with the budget. Done BE, Polymer Science & Tech(1994-1998) from Mysore Univ.; MS Polymer Engineering(1998-2001), Math & CS (in progress) from Univ. of Akron, OH. Also got National Merit Scholarship, Top 100 CET Rank, Topped District in 12th, Post Grad. with Scholarship from Univ. Play Sports such as Tennis, Raquetball, Squash, Badminton. Read Books, Watch Movies. Spend Time With Kids. Volunteer. Learn About Technology. Volunteers with NYC Care. Linkedin -

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s